Day 1 (Preparation and Prerequisites)

• Introduction, agenda and learning objectives 

• No story vs. bad story vs. good story

• Visualization classics & effectiveness in conveying the stories and context

• Mental maps

• What do executive decision makers expect? 

• Elements of storytelling 

• Human psychology : Attention and Persuasion

• Importance of context, preparing the audience & taking them on a journey

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Day 2 (Theory and Demos)

• Introduction to Data

• Types of data : Numeric, Character, Binary, Timestamps, Images, Audio and Video

• Introduction to Tidy Data :  A powerful concept for enabling business decisions

• Fundamentals of aesthetics (e.g. color theory, shapes, sizes) and geometric elements (e.g. lines, text, spatial highlighting)

• Contextual annotations

• Choosing the right plot for the data at hand: chart examples like histograms, bar-charts etc to alluvial charts, infographics and animations

• Data summaries

• How to build stories powered by data and visualizations?

• Building context sensitive custom visualizations

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Day 3 (Case Studies)

• Identifying and improving the quality of data visualizations : Stand-out effect

• Key to achieving the stand out effect : Raw data

• Case Activity: Identifying and presenting financial fraud from the given sample datasets

• Case Activity: Each group will be given a set of charts. Groups have to identify specific improvements in the charts based on the principles discussed in the workshop so far.

• Case Examples: Examples of story bridges along with the do's and don’ts : a simple phone call update, 1-page report, online streaming summary, visual dashboard, exploratory dashboard, interactive explorations, insight to action & executive decision support 

• Notes on Facts, Perception and Cognitive biases

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Day 4 (Summary and Suggestions)

• Softwares for data storytelling : Point and click software vs. programming software for data visualizations

• Importance of  creating a workflow

• How to address ambiguity and uncertainty?

• Revisiting the workshop message

• Mindset and expectations of the stakeholders : Technical vs Business, Short Attention Span vs Long Attention Span

• ‘Connecting the dots’ message from Steve Jobs

• Revisiting what executives expect